Blogging Improves SEO

The question wasn’t if blogging improves SEO. ThriveRank Media already knew that.

The real question was: how do we blog consistently, strategically, and without draining internal resources?

That’s where we came in — to ghostwrite, structure, and scale a blog engine built for rankings, not just reactions.

🔍 Research & Insight

First, we ran a content performance audit:

• What keywords were ranking?

• What blog posts had traffic, and which had a bounce?

• What was missing based on search intent?

We layered in keyword data from Ahrefs + Search Console. One thing became obvious: ThriveRank had strong domain authority, but a thin blog presence.

We needed to fix that — fast.

Then we scoped their competitors. The top 3 were using long-form pillar pages, internal links, and snippet-style intros. ThriveRank wasn’t. That gap was our opportunity.

🧠 Strategy Mapping

We mapped out a three-tier blogging strategy:

1. Core Pillars: 1,500+ word SEO-optimized posts on evergreen topics

2. Cluster Blogs: 800–11,000-word support posts linking back to the pillars

3. Quick Wins: 500-word updates covering trends, updates, and FAQs

We created a 60-day content calendar targeting mid-difficulty keywords with transactional or informational intent.

Each blog post followed the Ghost SEO framework:

• Optimized H1-H3 structure

• ~1% primary keyword density

• Semantic LSI term usage

• Visuals with keyword-rich alt tags

• Internal link pathways + CTA blocks

🤝 Collaboration Process

The ThriveRank team gave us their brand voice, goal K.PIs, and target personas.

We handled the rest:

• Built content briefs

• Ghostwrote all posts

• Delivered clean HTML uploads

• Provided internal link suggestions

• Tracked Google Search Console results weekly

We met every two weeks to review progress, pivot content topics, and ensure alignment.

✍️ Copy + Creative Execution

Every blog was ghostwritten to:

• Hook readers fast

• Rank in search

• Funnel traffic into lead-gen

We avoided filler and “SEO soup” — instead, using proof-backed claims, emotional insights, and modern formatting (like bullet summaries, pull quotes, and jump links).

Each post ended with a soft CTA tailored to its stage in the buyer journey.

Example CTA:
“Ready to turn your traffic into leads? Start with our free SEO audit.”

⚙️ Technical Setup or Integration

We delivered:

• Blog-ready HTML blocks

• Meta titles + descriptions (optimized length + CTR)

• Alt tags + image naming conventions

• Anchor text plan for internal linking

• WordPress block compatibility

• JSON-LD structured data for articles

• Compression + lazy load tags on all images

Bonus: We built a branded blog post template that they now use for all new content.

✅ Final Delivery and Impact

Results within 45 days:

• 63% increase in blog traffic

• 8 new keyword rankings on page one

• 17 featured snippets won

• Time on page increased to 5:08 average

Quote from their Head of Growth:

“You didn’t just write blogs. You built a ranking machine.”