Technical Writing

Most companies struggle to translate their activities into something users can understand.

That’s where technical writing makes or breaks the experience. LogicPath Systems required documentation that was clean, searchable, and SEO-aligned, without sounding like a machine wrote it. So we stepped in to ghostwrite it from scratch.

🔍 Research & Insight

We started by reviewing their existing help articles, release notes, and onboarding docs.

• Where were users getting stuck?

• What questions did the support staff hear most often?

• Which guides ranked, and which didn’t?

Then we studied competing platforms. Their edge? Content structured for humans and search engines. Clean navigation, semantic headings, keywords in context, and precise troubleshooting flow.

We ran heatmaps and scroll-depth analysis on LogicPath’s top pages — and found that most readers bailed halfway through.

🧠 Strategy Mapping

We mapped out a content hierarchy:

• Level 1: Product overviews + visual quick-starts

• Level 2: Feature-specific walkthroughs

• Level 3: Developer docs and API reference pages

Each piece was keyword-informed and built for scanability. Every page followed this format:

• <h1> Clear product or task name
• <h2> step-by-step instructions
• <h3> tooltips, footnotes, or troubleshooting

• Callouts, inline screenshots, and anchor links

We added schema markup for documentation and FAQs. Each page targeted specific phrases like “how to configure X in LogicPath” or “LogicPath API authentication guide.”

🤝 Collaboration Process

LogicPath gave us access to:

• Product engineers for technical validation

• Existing support tickets for user phrasing

• UI screens and change logs for reference

We worked via Slack and Notion. All drafts were reviewed in Google Docs, version-controlled, and annotated by the dev team.

One engineer said, “This is the first time our docs didn’t need a rewrite.”

✍️ Copy + Creative Execution

Every document we ghostwrote balanced two key goals: accuracy and readability.

That meant:

• No jargon without definitions

• Consistent language across modules

• Use-case examples baked in

• Visuals with descriptive alt tags

• SEO keywords embedded without breaking clarity

We also optimized metadata, used numbered steps, and created “micro-FAQs” at the end of each doc to improve stickiness and searchability.

⚙️ Technical Setup or Integration

We delivered:

• 25+ pages of ghostwritten technical docs

• JSON-LD markup for docs and FAQs

• Internal linking matrix for related articles

• Meta tags, slug optimization, and alt-text

• WordPress-ready or markdown format

• Page speed–optimized visuals

Everything passed SEO audits, readability tests, and was deployed directly into their knowledge base CMS.

✅ Final Delivery and Impact

Within 30 days of going live:

• Support tickets dropped 31%

• Time-on-docs rose to 4.7 minutes average

• 11 new keyword phrases ranked on page one

• Developer onboarding time dropped by 40%

Client quote:

“These weren’t just instructions — they were onboarding, SEO, and customer support all in one.”