SEO Practices for Writers

Most writers either over-optimize or ignore SEO entirely. InkWell Collective wanted to fix that.

They needed a ghostwritten guide that didn’t just list tactics — it had to teach, inspire, and perform. We created a clean, strategic breakdown of SEO practices for writers — not just what works, but why it matters.

🔍 Research & Insight

We started with a reality check: most writing guides on SEO are either shallow or outdated. We audited the top-ranking articles and found missing elements like:

• Real examples

• Updated algorithm context

• Balanced keyword strategy

Then we surveyed InkWell’s writing community — hundreds of freelance writers, marketers, and ghostwriters — to pinpoint their confusion:

“Do I keyword stuff or not?”
“What’s the best structure for SEO?”
“How do I balance clarity and optimization?”

This provided us with both data and customer insights.

🧠 Strategy Mapping

We broke the guide into five core pillars:

1. Keyword Research (tools, trends, intent)

2. Content Structure (headings, snippets, hierarchy)

3. Writing for Search (readability + optimization)

4. On-Page SEO (metadata, image tags, links)

5. Performance Feedback (tools + analytics)

We embedded internal links to more in-depth guides, used clean H2 Headers for improved scannability, and added summaries at the end of each section to enhance retention.

Bonus: We included a swipeable SEO checklist writers could use every time they write online.

🤝 Collaboration Process

The InkWell team handled brand tone and approved structure. We handled copy, formatting, and optimization.

The workflow was streamlined using Notion and Google Docs. Comments, edits, and SEO checks were completed quickly — typically one round per section. Figma wireframes ensured a clean layout on both mobile and desktop devices.

Everything was designed for speed, education, and conversion.

✍️ Copy + Creative Execution

We ghostwrote the entire guide with absolute authority and voice. Not dry. Not robotic. Just clear, confident writing for humans who want their work to work.

We included:

• Keyword usage examples

• Mistakes to avoid (with screenshots)

• Emotional triggers (why SEO confidence matters)

• CTA ladders from blog readers to course signups

Soft CTA example:
“Want your next article to rank and read well? Keep scrolling.”

⚙️ Technical Setup or Integration

We delivered:

• SEO-ready HTML copy (compressed + H-tag hierarchy)

• Embedded alt text and image filenames

• Meta title + description with 55/150 char max

• Schema JSON for FAQ and article type

• WordPress block-ready format

• Lazy-loaded visuals to cut page load by 40%

Final upload passed PageSpeed Insights, mobile test, and Yoast SEO plugin with flying colors.

✅ Final Delivery and Impact

The guide ranked for 11 long-tail SEO phrases within 30 days. It drove over 1,000 visits in the first two weeks, with an average time-on-page of over 6 minutes.

InkWell added it to their welcome funnel, and it became their top link for onboarding new writers.

Client feedback:

“We didn’t just get traffic. We built authority. This guide converts.”