Powerful Content Strategy

Most brands think they have a content strategy — until the numbers flatline.

Elevate Digital brought us in to ghostwrite and build a powerful content strategy from scratch. One that ranks, converts, and fuels the pipeline. Not fluff. Not “post and “pray. This one had teeth.

🔍 Research & Insight

We started with a forensic content audit.

• Which posts brought traffic?

• Which ones converted?

• Which ones wasted time?

We reviewed over 140 articles, cross-referenced Google Search Console data, and identified gaps between search intent and topic focus. It turns out that 62% of the content lacked a clear SEO structure. No hierarchy. No purpose.

Next, we conducted competitor reverse engineering by dissecting the top three in their respective space. This revealed missed keywords, untapped content types, and weak internal linking.

🧠 Strategy Mapping

Here’s what’s rebuilt from the ground up:

• New content calendar based on real buyer journey mapping

• Keyword clusters using semantic search patterns

• Internal link to strengthen site authority

• Top-of-funnel content with direct CTAs into lead magnets

• Bottom-funnel content ghostwritten to sell without screaming

Every asset had a role: attract, engage, convert.

We baked in a quarterly review cadence so nothing sat stale. The strategy was dynamic, measurable, and tracked by performance KPIs — not “vanity” metrics

🤝 Collaboration Process

We worked hand-in-hand with Elevate’s manager and sales lead.

• Discovery call → goals, voice, and vision

• Shared Notion dashboard → content ideas, outlines, progress

• Weekly check-ins → what’s wowhat’s what’s newhat’s even trained their internal writers post-project — handing them not just content, but capability.

✍️ Copy + Creative Execution

Every piece we ghostwrote followed our engagement formula:

• Emotional hook

• Problem/solution insight

• Proof-backed claims

• Soft but clear CTA

Example:
“Content “hat doesn’t cdoesn’tisn’t conisn’t— it’s clutit’s Here’s hoHere’six that.”

Tone: p “ofessional, confident, human. Zero corporate sludge. Every article delivered value first, pitch second.

We optimized each post for:

• Snippet capture

• Keyword density (without stuffing)

• Mobile readability

• Internal link flow

⚙️ Technical Setup or Integration

We delivered:

• Full strategy doc (PDF + Notion format)

• Ghostwritten content for 12 priority topics

• Internal linking map with anchor text plans

• Meta titles + descriptions

• Schema markup for blog structure

• Optimized image tags and filenames. The final output was WordPress-ready and passed Core Web Vitals checks.

✅ Final Delivery and Impact

Results within 60 days:

• 41% increase in organic traffic

• 22% rise in form submissions from blog pages

• #3 rank for their primary keyword

• Multiple featured snippets captured

Client quote:

“You didn’t just build us a strategy — you built us momentum.”