Remarketing Strategies

When site visitors leave without converting, most businesses panic. SignalBoost didn’t. Instead, they partnered with us to build remarketing strategies that bring those users back — and convert them.

We built a data-driven content funnel that spoke directly to cold, warm, and hot leads, turning abandoned clicks into loyal customers.

Research & Insight

Before writing a single line, we dug into SignalBoost’s analytics. Where was the drop-off? Which audiences bounced? What messaging didn’t land?

From Google Analytics to Meta Pixel events, we mapped every interaction. We also reviewed competitor retargeting funnels and surveyed their sales team to understand friction points.

Insight: Most users left after being exposed to the initial pricing. Follow-up messaging needed to reframe value, not just repeat the pitch.

Strategy Mapping

We built a multi-phase remarketing strategy:

• Phase 1: Awareness Recapture (Video + blog retargeting)

• Phase 2: Consideration Nurture (Email sequences + social carousels)

• Phase 3: Intent Triggers (Abandon cart ads + testimonials)

Each phase had a tailored copy depending on the funnel stage and platform — Facebook, Google Display Network, and email.
We baked in urgency, removed emotional friction, and incorporated subtle CTAs.

Collaboration Process

The project was hands-on and rapid-fire—weekly stand-ups with their content lead, asynchronous updates in Notion, and shared Figma wireframes.

They provided audience insights, and we translated them into psychological triggers.
We tested three messaging styles before landing on the winner: value reframing combined with subtle urgency, which resulted in a lift in conversions.

We also co-created heatmap-backed content paths that guided users from ad to landing page.

Copy + Creative Execution

Each ad and retargeting email was handcrafted. Not AI-fluff — real, researched, high-converting copy. Here’s what we focused on:

• Emotional Re-Entry: Open loops, curiosity, and value-first hooks

• Benefit-Stacked Messaging: Addressing what users missed

• Minimal Friction: Removing doubt, not adding urgency or pressure

Example ad:
“Still deciding? Here’s what our users wish they knew before joining…”

All copy was tailored to the traffic source — what worked on Instagram didn’t on email, and vice versa.

Technical Setup or Integration

We collaborated with their dev team to deploy:

• Google Ads and Meta Pixels with advanced event tracking

• Custom UTM tagging per channel

• Dynamic keyword insertion for Google Display

• Zapier integrations for abandoned cart logic into email follow-ups

We also embedded JSON-LD schema for product reviews directly in retargeted landing pages,giving SEO and trust a bboost

Final Delivery and Impact

The campaign launched in Q2 2025 ,and the numbers spoke for themselves:

• 28% increase in re-engaged users

• 3.4x return on ad spend (ROAS)

• 47% higher email open rates vs previous campaigns

• 2.1x improvement in CTR across remarketing ad sets

Their founder called it “the first time our cold traffic didn’t feel cold.”