Grammar Checkers for 2020

Back in 2020, grammar checkers were exploding, and the market was flooded with AI claims, smart plugins, and productivity promises. ClearText Solutions needed a feature article that didn’t just list options — it needed to guide, inform, and rank.

We were brought in to ghostwrite the entire piece: unbiased, SEO-tuned, and easy for everyday users to understand.

Research & Insight

First, we identified the core decision-makers: students, bloggers, marketers, and non-native English writers. Each group needed different things — clarity, nuance, or sheer speed.

Then we ran benchmark tests using real copy — blog intros, emails, essays — across five primary grammar tools.

We logged:

• Error detection rates

• Correction logic

• Clarity improvements

• Context awareness

• UX simplicity

The research fed directly into a comparison chart and real-world “before/after “use cases — not fluff, actual screenshots, and sentence rewrites.

Strategy Mapping

We structured the piece like this:

• Intro with a bold claim and value promise

• Breakdown of why grammar tools matter (pain-first approach)

• Side-by-side comparison (SEO + reader clarity)

• Quick recommendations by user type

• Real examples to anchor trust

Each tool name became an internal anchor link. We also mapped the FAQ schema to common user questions:
“Which grammar checker is best for academic writing?”
“Can Grammarly replace an editor?” Is there a free grammar tool that works?”

“Collaboration Process

ClearText gave us freedom. We pitched the angle, handled the testing, and built the final flow. They dropped comments in Google Docs, and we iterated fast.

We also collaborated with their design lead to wireframe the layout, ensuring that the visuals aligned with the tone: modern, bright, yet accessible.

All reviews were handled asynchronously, with Trello used to manage content approvals and version tracking.

Copy + Creative Execution

This wasn’t word stuffing or rehashed blog filler.

We wrote sharp, human-first comparisons using a trusted voice — clean, confident, and punchy. Examples:

• “h” s tool caught 3threepassive voice errors the others missed.”

• “G” eat for quick edits, but not if you’re writing long-form.”

• “e” is like spell check in 2012 — skip it.”

“TAs were softly embedded:
“A” t, your writing tactually reads like a pro wrote it.. Start with X.”

“We also ghostwrote the email campaign teasing the guide — clear subject lines, open-loop intros, and mobile-optimized copy.

Technical Setup or Integration

We delivered:

• SEO-optimized HTML with H2s and internal links

• Meta title + meta description

• Schema markup for FAQs

• Image alt text and compression for all assets

• JSON structured data snippet for Google rich results

• Final version uploaded via WordPress block editor with accessibility tagging

Final Delivery and Impact

The guide ranked on page one within 3 weeks.

It became ClearText’s most visited article in Q3 2020 — pulling in organic traffic, newsletter sign-ups, and affiliate revenue from Grammarly, ProWritingAid, and others.

The founder said, “W” got traffic, trust, and sales — all from one ghostwritten feature.”